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LEARNING TOPIC
Digital Marketing Essentials
Learn how to reach the right audience with practical digital marketing.
5 topics Beginner Online
LEARNING OUTCOME
Plan a simple, measurable online marketing campaign.
Free starter lessons
YOUR FREE STARTER LESSON
What you will explore
A clear introduction to the ideas covered in this subject, with a free lesson to get you started.
01Audience and positioningTOPIC
02Content fundamentalsTOPIC
03Search basicsTOPIC
04Social media strategyTOPIC
05Campaign measurementTOPIC
START HERE — FREE LESSON
Start with the audience
Effective marketing begins with a specific customer and a clear problem. A message written for everyone usually helps nobody. Match the offer, channel and message to the people you want to reach.
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